sunset from behind the wire

sunset from behind the wire

Saturday, May 4, 2013

The JC Penney Remake

J. C. Penney Resurrection?
Can J. C.  Penney reclaim their friendly appeal?

J. C. Penney used to be one of those places where parents dressed kids, where I bought pet fish and the place had a friendly feel to it. They sold model airplanes, and you could always find cool stuff there. It was more like a friendly WalMart than what it became. A lot of the people who worked there were over fifty and knew the product lines. Sort of like asking mom, dad or grandma for advice. 

Then it became modern, customer service VANISHED and they started selling junk. To walk into a J. C. Penney was to walk into a mess. The tables were inevitably heaped with merchandise that resembled a rummage sale. The clothing, while priced cheaply, was inevitably the worst available. I'm not accusing them of selling seconds as firsts, but I wouldn't be surprised. Finding somebody to ring you up proved to be a challenge. A diligent search would find a malingering hector in a corner, folding something over and and over in an attempt to look busy. 

J. C. Penney followed Sears into oblivion. When that happens, you can only blame one group -- management. The fish rots from the head down.

Now, J. C. Penney   is asking for forgiveness on social media. They claim to have cleaned up their act and are a completely new store. (Forbes) And they are re-shuffling and re-re-shuffling CEO's to try and keep from closing their doors.

I don't work in the retail merchandising business. However, I am a consumer. And there is a world of difference between going into a store where employees are normally treated decently (Nordstrom) and where 18 year-olds are making minimum wage and are getting 16 hours a week to work in the store (Macys). In the case of Nordstrom, where I shop, employees seem happier to be there an willing to help. Macys is another line of stores that are in decline. In the local Macys they turned off half of the lights to save energy. Are times that tough? What do they pay the CEO and gilded staff? Maybe cut that in half, make the place more pleasant and everything would improve (and you can give the boss his princely pay back)? 

All retailers are suffering. Nordstrom is always threatening to close despite superior customer service. Macys is a dump and I refuse to shop there (as do many) primarily because of the sales staff. And I have family members working at Macys - you'd think that I'd buy there. Will J. C. Penney cut the legs from their competition? There is room to do that. How do you do it. Make it a place that people are comfortable with (and no, you don't need to sell tropical fish to accomplish that). 

They appear to be trying to be successful. This is a good step. J. C. Penney Facebook


7 comments:

  1. It seems that J.C.P. can make only mistakes. The executive board needs to leap from a tall building in a single bound.

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    1. From my small research, it seems that they've been doing that for quite some time (metaphorically) in search of the solution. Now they re-hired one of the people that they pushed from the ledge last year.

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  2. And wayyyy back, before people lost their freaking minds and decided inanimate objects could be good or bad, JCP sold guns -as did many stores from Western Auto to Sears to the local Mom & Pop general store.

    I hope JCP pulls it out. They have offices near here and I know people who work there at the corporate hq.I'm not holding my breath though.

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    Replies
    1. I recall buying .22 LR rimfire ammo at JC Penney. Now they have recrafted themselves as a fashion center - though apparently not all that successfully.

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  3. I don't care about fashion but like Nordstroms. Walk in, tell the staff I want five 20x36 cotton shirts, the colors I want, and be out in thirty minutes.

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  4. Have a look at What does J. C. Penney stand for? http://viralbond.blogspot.com/2013/09/what-does-j-c-penney-stand-for-whats.html

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